The click-through rate (CTR) is simply the percentage of people who click on an ad or link to your website. It’s the number that increases according to the number of visitors you have to your site compared to the number of people who saw the ad. The click-through rate (CTR), or the number of clicks […]
PPC stands for paid-per-click, or what you probably know as Google AdWords. The PPC system allows advertisers to pay for a relevant ad to be shown to a certain group of people. It is a way to make a lot of money without much effort. So, what does a PPC report mean? It is a […]
Mobile marketing is arguably the most important of all marketing channels today. Mobile is the channel that delivers the majority of mobile traffic, which is, of course, the channel that drives most mobile ad revenues. Almost every mobile marketing channel will benefit from mobile information, ranging from the size of mobile traffic to the performance […]
The web has grown so much in so little time. It’s hard to imagine what this world would be like without the internet. But, it’s not just about social media and e-commerce. SEO, or Search Engine Optimization, plays an important role in driving traffic. Search Engine Optimization (SEO) is the process of improving the visibility […]
There is a very heated debate going on within the web development industry regarding the use of HTTP or HTTPS to secure a website. HTTP is a simple standard used to transfer data from a server to a browser, while HTTPS is a secure protocol with encryption and authentication built-in. There are many advantages to […]
