Mobile marketing is arguably the most important of all marketing channels today. Mobile is the channel that delivers the majority of mobile traffic, which is, of course, the channel that drives most mobile ad revenues. Almost every mobile marketing channel will benefit from mobile information, ranging from the size of mobile traffic to the performance of mobile ad campaigns to the quality of mobile traffic to the effectiveness of mobile marketing campaigns.
The mobile phone has become a crucial part of our lives in the last decade. A recent survey revealed that 90% of kids now have a phone. Mobile internet has become a necessary part of life, and not having a phone can be a real problem.
As you’ve probably heard, mobile searches are now the primary driver of the world’s most popular websites. This isn’t just a touchy-feely, feel-good story about how mobile devices are the new first screen, but also how this shift is triggering a whole new set of problems for marketers.
The mobile landscape has seen enormous change in the last few years. As consumers use their smartphones and tablets more and more to access the web, it is more important than ever to be able to monitor and report on mobile rankings.
With the introduction of the Google Play Store and Apple iOS App Store in late 2008 and early 2009, respectively, Google and Apple set out to integrate mobile app discovery and review/ratings into their core businesses. In a move to promote a more consistent rating and review system, both the Google Play and Apple iOS App Stores have implemented a rating system that allows users to rate apps directly from within the app. This rating system is one of the most significant factors contributing to the growth of the mobile app store ecosystem.
Nowadays, mobile apps are no longer an exception but the main focus of competition for any company. The amount of data the world generates every minute has grown exponentially, which means that mobile ranking monitoring is an indispensable element to monitor the performance of your apps.
We all know that mobile search traffic is an important aspect of our online marketing efforts. The problem is that there are numerous tools out there for you to use to find out how well your site is doing. If you already have a ranking trackers account, you know the importance of getting the numbers; but think about how much you could learn if you were able to use an integrated tracker that can also serve up metrics like time decay, average position, and the like.
Mobile search has grown tremendously over the last few years, and mobile traffic is booming. We’ve seen mobile traffic rise from just 4% of page views in 2010 to over 24% in 2012 and 30% in 2013. There’s a huge opportunity for more people to find you and your content if you know the right metrics to track and how to report them. You can use Google Analytics to track and report phone and tablet usage.
As you’ve probably heard by now, Google just announced it’s going to be taking mobile search rankings more seriously. To do so, it’s shifting away from the ever-changing and hard-to-track desktop results to a more stable system where rankings don’t change very often. To help with this transition, Google has created something called the Mobile-Friendly Test, and it’s a great opportunity for anyone in search to get ahead of the curve and get ahead of the pack.
Ranking is one of the most important aspects of SEO. Of course, you can go through the tedious process of manually monitoring your rankings by using the Google Search Console, but it’s not always feasible to do so. That’s why there are tools that can do it for you. Google Search Console is one of the most popular tools that can help you monitor your rankings over time.
Google also recently announced that they’re overhauling their search engine. Many people believe this could be a step towards a more balanced rankings system, with all major websites visible across the search engine. Others believe that the changes mean Google is willing to throw out the ranking system that it has used for years and start fresh.