SEO is a term that every blogger knows and understands, but SEO also has some of the most misleading information surrounding it. Because of this, it can be difficult to understand, so this article will help you demystify search engine optimization by going over five tips for writing SEO-friendly blog posts. The kinds of tips Nathan is well versed in.
This article will go through the basics of SEO to help you better understand how to write SEO-friendly blog posts. The process of search engine optimization is important for all bloggers because it can help your blog rank higher in search engines, which will ultimately lead to more traffic and readership.
The first SEO tip is to do your research and keyword research. You should always know what keywords you want to target before you start writing your blog post. Keyword research can be done through Google AdWords or other similar tools. Once you know what keywords you want to target, you can start writing your blog post with those keywords in mind.
Always bear in mind synonyms when coming up with keywords. This will help you to come up with every possible scenario that a potential buyer might think of when searching for a product or service that you are trying to promote in your blog.
Keyword-Rich Titles and Descriptions
Use keyword-rich titles and descriptions. Your title and description are what show up in search engine results, so it’s important to make sure that they are SEO-friendly. Your title should be attention-grabbing, include your target keyword(s), be concise, and give a brief overview of what the blog post is about.
Lots of Headings and Subheadings
Headings and subheadings will not just make a blog easier to read but also be something that SEO and search engines will love. It is the combination of keywords and keywords in headings that will mean an article has more chance of being found.
Here are some tips for creating some headings that SEO will like:
- Use keywords in your heading
Do not just put keywords in the body of your text but make sure that they are in your headings too.
- Make sure your heading is catchy and interesting
It is, after all, the title that encourages a reader or potential customers to even begin reading an article.
- Keep your headings short and to the point
A long heading is not easy or quick to read. It is better to have a short heading and let the content of the article explain more.
- Research popular keywords
By researching, you will have found the keywords that work best for your headings and the body and conclusion of your articles. Avoid repeating the keywords too many times, but a few times will confirm their relevance and have them stay inside someone’s head for longer.
Content should always be engaging, and more so when it is online. This is because it will otherwise stay buried among the many other articles on the internet and barely receive a first glance. The internet thrives on articles but it is only the interesting ones that will be read until the end and attract mass attention.
Ensure that your first paragraph excites the reader and encourages them to want to read on. To an extent, your title and heading will do this, but the substance of your article will need to back up what is promised.
Add a Picture
Including a picture with your blog post can help make your post more engaging to readers. Pictures might not be searchable in the same way keywords are but they create more visual interest in a post and back up what SEO is trying to do.
SEO is one of the most important aspects of blogging, and these tips will help you write SEO-friendly blog posts that rank well in search engines. By following these tips, you can improve your SEO and get more traffic to your blog.